Tips & Tricks

How to take good care of your denim

Why care for your jeans?

Well-maintained jeans last longer, age better, and develop a unique patina. Denim is a living material , and the more you care for it, the more it reveals its character.

The first wash – Be careful with indigo

  • When washing for the first time , always wash your jeans alone .

  • Raw denim releases a lot of indigo , which can easily wash out or stain other clothing.

  • Preferably use a 30° cycle with a small amount of detergent.

💡 IZZO Tip : To limit color bleeding, immerse your new jeans in a basin of cold water with a little white vinegar before the first wash. This helps set the color.

The golden rules of washing

  • Turn jeans inside out before washing to protect the color and fibers.

  • Ideal temperature: 30° (40° maximum for thick fabrics).

  • No tumble drying : it damages the cotton and reduces its lifespan.

  • Little detergent : choose a gentle detergent, without fabric softener.

  • Space out washes : there's no need to wash too often; jeans don't need to be machine washed after each wear.

💡 IZZO Tip : To freshen up jeans without washing them, hang them out to air dry or place them in a bag in the freezer for a few hours.

Drying & ironing – The essential step

  • Air drying recommended.

  • Avoid direct sunlight (which can fade too quickly).

  • Mandatory ironing : too often neglected, it is nevertheless an essential action.

    • The heat helps relax the cotton fibers , making the jeans more flexible and comfortable .

    • This helps keep the look clean and new for longer.

    • It's also a gesture of sustainability , because well-ironed jeans keep their shape and age better.

💡 IZZO Tip : Ironing your jeans after each wash is the best way to extend their life and make them more comfortable to wear.

Durability & style

  • The more you wear your jeans, the more unique they become.

  • Creases, washes and patina build over time.

  • Well cared for, a pair of jeans can last you for years .

Mistakes to avoid ❌

  • Wash your jeans with other clothes during the first wash .

  • Wash your jeans after each use.

  • Use a clothes dryer.

  • Using too much detergent or harsh products.

  • Believing that jeans should never be ironed is false .

At IZZO

Each pair of jeans is built to last.
With the right actions, you will transform your piece into a unique and durable garment , which will tell your story over the years.